Write for your business

I recently authored a book about Sid Kess, a nationally renowned tax expert and author or coauthor of hundreds of tax books on financial and estate planning. More than 70 CPAs and others contributed to the book, including some whom Sid assisted over the years in developing and applying their writing and speaking skills to advance in their careers. Their accomplishments hold lessons for professionals and businesspeople generally in leveraging communication skills to promote their professional practice or business and achieve career goals.

Some examples from the book:

A CPA who is also a tax attorney gave Sid a copy of his master?s thesis on divorce taxation. Sid liked the thesis so well that he arranged for an editor at a publishing house to contact the attorney about writing a book based on the thesis. After the book was published, a national magazine asked the attorney to write an article.

With Sid as a model, a CPA developed his public speaking, writing and teaching skills to build his CPA practice, promote his reputation as an expert, and provide training to CPAs who are personal financial advisors.

At Sid?s suggestion, a life insurance broker specializing in estate planning began writing articles on insurance, estate planning and other topics. The broker went on to incorporate the articles into a guide on life insurance strategies.? He has updated the guide every year, and it has been instrumental in his marketing of his services.

So if you want to use your writing, speaking or teaching talents to achieve recognition in the marketplace and promote your business, how do you get started?

By virtue of your education and experience, you may be very knowledgeable on a topic, or even considered an expert, and you could begin writing or speaking about topics tied to your expertise.

There are many outlets for your writing. You could start a blog, contribute to others? blogs, post on social media, write for professional journals or trade publications, contribute an article to a newspaper or magazine, write a book, and much more. You could speak at meetings of local organizations or local chapters of national organizations to which you belong (or at meetings of other organizations that invite you to speak). You could teach or be a guest lecturer at a local college. You could speak on videos that you or others produce, or participate in webinars that you or others host.

Of course, writing, speaking or teaching requires you to invest the thought, effort and time in creating articles or writing speeches, presentations or lectures. Meanwhile, you have a business to run or practice to manage, and you may consider hiring a professional writer to help you with the writing or speaking process. Regardless, writing and speaking will not make you an overnight star. You must be prepared to make a long-term commitment if you expect to build you brand, promote your business, and achieve your career goals.

So think about whether you want to make the commitment. Then you can make the write decision.

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Source: http://www.writingbusiness.com/2012/07/18/write-for-your-business/

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